11 character traits of successful entrepreneurs.

Here’s the truth. While all of us are born with innate gifts and usually spend our lives discovering how to use them, not every single person on the planet is meant to leverage those unique qualities and talents to launch and run their own business. And that makes total sense, right? There are people who are naturally inclined to lead,... Read More

3 tips to balance “realness” with “professionalism” on Instagram

Over the past couple of months, I’ve been keeping a close eye on how influencers with large followings have been balancing “business” with “real life” moments on their Instagram feeds and stories. Some of them share detailed snapshots of their everyday life, while others barely give you a hint about what they’re up to behind the scenes. Some use their... Read More

how to be original, not a copycat.

It started as a normal Tuesday. I had just made my usual breakfast smoothie of macadamia nut milk, plant protein powder, blueberries, almond butter, and cinnamon. I sat down at my desk, sipping out of my stainless steel straw, and popped on Facebook to post something on my business page. As I scrolled through my feed—bad move, Blair—I got inevitably... Read More

does your brand evoke a feeling? here’s why it should.

I had a conversation with a potential client recently. We were talking about my process as a brand strategist and copywriter, and I found myself saying something I’d never ever said before to describe my work. It actually took me by surprise as it came out of my mouth. I help wellness entrepreneurs define the soul of their brands. So... Read More

6 tips to go from “crickets” to signed clients.

You’ve done it. You’ve gone through the process of creating your brand, writing your website copy, getting your photos taken, and launching your website. Your business cards are neatly tucked into your wallet. Your Instagram following is steadily growing. And you’ve let everyone in your life know that it’s official, you’re open for business. After months of investing money, time,... Read More

5 ways to create more peace every day.

Note: I don’t talk about current events on my blog much. But I felt called to share this one morsel of insight and honesty with you. I hope it lands! When I was little, I used to lie awake at night and thank God (a.k.a. the Universe) that he chose me for this life; that of all the souls in... Read More

4 tips to transition from employee to entrepreneur.

One of the most biggest questions I get asked is how I transitioned from a fulltime employee to fulltime entrepreneur. How did you know it was the right time? Had you been building your business for a while? How did you make it work? Was it hard? The truth is, I had no plans to become a freelance writer or business owner... Read More

how to be yourself in a photo shoot.

Recently, I spent the afternoon in Jersey City shooting the lovely Jamie Forward. Before the big day, we met for an hour and talked through the vision and vibe she was looking for in a fresh set of photos. As a health coach who also has a background in dance and fitness, she really wanted an “aliveness” and her vibrant... Read More

how to forget about “the competition.”

Recently, I found myself pulled into the wormhole of comparison. Because I did something I don’t usually do: perused the websites of other copywriters. It’s not that I intentionally don’t look at my “competition.” It’s that I usually don’t remember that there are other people out there doing what I do. Does that sound self-centered? The truth is, I’m kind... Read More

quick tip: how to create a sexy opt-in offer.

If there’s one mistake I see newbie entrepreneurs making, it’s this: launching their websites with weak opt-in offers. Most of them say something like… Sign up for weekly inspiration! Never miss a blog post! Subscribe to my newsletter! Join my tribe! And while they are all well-intentioned, simple, and sweet, they are missing something really important: a clear value for... Read More