You’re Here to Create a Career Out of Your Passion 

I’m here to help you share that passion with the world
in the most impactful and authentic way possible.

There’s a business vision that’s been taking shape in your daydreams,
on the pages of your journal, and inside the squares of a private
Pinterest board for weeks, months, or even years.

It feels like every single one of your cells is buzzing when you think about it.
Because it’s what you’re meant to do on this planet, and you know it.

Having a business in the wellness industry means that what you love to do also makes a difference.
It means you can use your talents and passion to give people access to healthier bodies, clearer
minds, and an empowering perspective on living a life filled with meaning.

(Hello, that’s seriously important work!)

Every week, you set the intention to take one small action to move this vision forward,
but for whatever reason, it remains a distant idea instead of a living, breathing thing.

Maybe you’re busy running the beginnings of a growing wellness business and
just don’t have time to bring your evolved brand identity to life.

Or maybe you’re a newbie just starting out at this whole entrepreneur thing,
and have no idea where to start.

Either way, you know something’s gotta give because time’s a-ticking
and your soul is nudging you to actively pursue your dream.

But there’s a million steps, another million possibilities, and the fear of
making a mistake… all swirling around in your mind.

You want to do this right. You want to be smart about it.
But you’re torn between a few things like…hiring a business coach
and taking a business course.

Or you’re about ready to dive into working with a web designer, only to realize
writing copy on your own is way harder than you thought it would be.

Or you aren’t clear enough on how to bring this big beautiful vision to life
and you need someone to help make sense of your ideas so you can get into action.

Let’s put a pin in all of those worries for a moment.

Your first step is very simple. You need to get clear on exactly what you want to create,
why you’re unique, and then communicate it like a pro so that people want to hire you.

This comes down to two things: brand clarity and copy. And they’re my superpowers.
I hone in on the golden nugget ideas, message, and mission you can’t quite
articulate, and get it down on paper in your voice.

People come to me when they’re struggling to launch their businesses
or simply want to rebrand and take things to the next level.

They want support and guidance from someone who can help them fine-tune that vision
and bring it to life through the perfect copy.

That’s what I’m here to do for you through thoughtful
brand alignment, copywriting, and lifestyle photography.


Professional Bio

Blair is the founder of Blair Badenhop, Inc., a brand strategy and copywriting service destination for wellness entrepreneurs. As a certified health coach and former marketing leader at the Institute for Integrative Nutrition, she has a unique understanding of the wellness landscape and what makes a marketing message powerful and effective. She has supported over 100 coaches and entrepreneurs in creating meaningful and authentic brand identities for new website and program launches. Her clients have included industry leaders like Nitika Chopra, Alexandra Jamieson, Anita Moorjani, Parsley Health, and Pursoma.

Credentials & Education

  • BA from Gettysburg College, Women’s Studies & Writing (2005)
  • Managing Editor, (2006-2007)
  • Sales Assistant, Harper’s Bazaar (2007-2009)
  • Corporate Contributions Manager, Dress for Success Worldwide (2009-2011)
  • Health Coaching Certification, Institute for Integrative Nutrition (2010-2011)
  • Project Manager, Institute for Integrative Nutrition (2011-2012)
  • Referrals Marketing Manager, Institute for Integrative Nutrition (2012-2013)
  • Director of Community & Strategic Partnerships, Institute for Integrative Nutrition (2013-2014)
  • Completion of The Copy Cure by Marie Forleo (2015)
  • Part-time Health Coach & Consultant at Parsley Health (2015-2016)
  • Wellness Copywriter & Brand Strategist (2014-Present)