how to craft your unique story.

If there’s one thing that requires some major thought and consideration in the process of branding yourself and your business, it’s your story. Who are you? How did you land in the wellness world? What led you to this work? Why do you feel called to help others? And so on. When I start working with a client, this is... Read More

quick tip: how to flip those feelings of self-doubt.

I can’t do this. I don’t know enough. I’m too inexperienced. I’m not ready. It’s amazing how quickly one little doubt can knock us off the happy track of optimism and excitement almost immediately. Whether we’re about to go on stage to speak in front of a large audience, end a long-term relationship, or dive into a brand new project... Read More

why “hustling” doesn’t guarantee success.

Being the kind of person that hustles towards their goals and hits them is seen as a pretty impressive character trait. At least in my world, most people see it as the ultimate form of hard work to rise to the top—whether that’s in a traditional career or in building a business. And what that usually looks like is: 12+... Read More

9 things every lady boss needs for fall.

Think of a moment recently where you felt really confident and beautiful in your skin. Perhaps you were out on a date wearing your favorite lipstick or standing on a stage giving a speech or even strolling around your hood in the sunshine. Hold that moment in your mind right now. My guess is that you weren’t wearing a baggy... Read More

11 character traits of successful entrepreneurs.

Here’s the truth. While all of us are born with innate gifts and usually spend our lives discovering how to use them, not every single person on the planet is meant to leverage those unique qualities and talents to launch and run their own business. And that makes total sense, right? There are people who are naturally inclined to lead,... Read More

3 tips to balance “realness” with “professionalism” on Instagram

Over the past couple of months, I’ve been keeping a close eye on how influencers with large followings have been balancing “business” with “real life” moments on their Instagram feeds and stories. Some of them share detailed snapshots of their everyday life, while others barely give you a hint about what they’re up to behind the scenes. Some use their... Read More

how to be original, not a copycat.

It started as a normal Tuesday. I had just made my usual breakfast smoothie of macadamia nut milk, plant protein powder, blueberries, almond butter, and cinnamon. I sat down at my desk, sipping out of my stainless steel straw, and popped on Facebook to post something on my business page. As I scrolled through my feed—bad move, Blair—I got inevitably... Read More

does your brand evoke a feeling? here’s why it should.

I had a conversation with a potential client recently. We were talking about my process as a brand strategist and copywriter, and I found myself saying something I’d never ever said before to describe my work. It actually took me by surprise as it came out of my mouth. I help wellness entrepreneurs define the soul of their brands. So... Read More

6 tips to go from “crickets” to signed clients.

You’ve done it. You’ve gone through the process of creating your brand, writing your website copy, getting your photos taken, and launching your website. Your business cards are neatly tucked into your wallet. Your Instagram following is steadily growing. And you’ve let everyone in your life know that it’s official, you’re open for business. After months of investing money, time,... Read More

5 ways to create more peace every day.

Note: I don’t talk about current events on my blog much. But I felt called to share this one morsel of insight and honesty with you. I hope it lands! When I was little, I used to lie awake at night and thank God (a.k.a. the Universe) that he chose me for this life; that of all the souls in... Read More