Let's Co-Create

Wellness Copywriter + Brand Visionary

Co-creation is the act of coming together with a trusted partner to bring your greatest business vision to life. And you can consider me your very thoughtful and experienced partner in creating a brand that feels like you. As a marketer with a background in integrative health and wellness, I’ve supported over 100 wellness coaches and entrepreneurs in creating meaningful and authentic brand identities through careful strategy and conversational copywriting. It’s a beautiful thing to bring someone else’s vision to life, and I’d love to offer my expertise to bring yours into the world too.

More About Me

I couldn’t be happier with the results!

Blair’s process and presence really helped us get to the root of what I needed my website to convey.

After spending time together, going through my story and business goals, she helped me craft a message
and format for a beautiful site rebrand. 

- Alexandra Jamieson, Author & Functional Nutrition Coach
the blog

how to grow your loyal tribe.

If there’s one thing I figured out pretty quickly while working in a corporate environment, it’s that aggressive marketing tactics are not for me. Using fear-based thinking, forceful words, or an overpromise to convince someone to buy something is probably one of the ickiest ways to do business. However, there is an approach that I’ve happily gotten behind over the... Read More

3 essentials for writing the perfect tagline.

When it comes to creating a website, most of us immediately think, “web design!!” Yet, it’s the content of your website—more specifically the copy—that will determine whether or not you start building a community and converting potential clients. Sure, a beautiful website with pretty photos, colors, and the perfect font is what will initially peak someone’s interest. But it’s the... Read More

the unglamorous workday.

When we peek into the lives of entrepreneurs on Instagram, we usually see gorgeous office spaces, cool events they’ve been invited to, envy-inducing meetings they’re having with super cool people, and the freedom they have to just do whatever the eff they want all day long. #workfromwherever From our perspective, they’re living the dream. And in many instances, their lives... Read More