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Meet Copywriting 101, a course that teaches you how to clarify your brand’s message, write the core pages of your website, and become the natural client magnet you’re meant to be.

Yes, Please!

Hi, I’m Blair Badenhop

Wellness Copywriter & Brand Strategist

Since 2014, I’ve supported hundreds of best-selling authors, doctors, coaches, and thought-leaders to bring their unique brand message to life online. Because of the words on their websites, they’ve been able to sell more programs, sign more clients, and grow their businesses.
I wanted to send my gratitude for your copywriting course. Receiving guidance to edit and hone in more on my audience has already proven to be effective in just a few short days! Instead of followers wanting to be "BFF's", they're booking calls and events with me. I've booked 3 new clients since I changed up my social posts last week. So - THANK YOU!

Jenna Zaffino, Movement Educator & Coach

Why You’re Likely

In the wellness industry, there’s a big misconception that a pretty website with professional photos will be enough to establish credibility, attract clients, and make money.

The truth? That’s not the stuff that grabs people by the heartstrings, inspires them to take action, or makes them swipe their credit card. Words do that.

If you don’t know how to use words to speak your audience’s language, paint a picture of their pain points and desires, and position yourself as the perfect solution, then…

…it will be crickets, not clients.


Copywriting 101 Is Your Remedy

Grab my whole copywriting process and the tactical steps to write the most important pages on your site.
"This course is the best! Not only did it help me clean up my writing in ALL of our marketing efforts but, it also helped me to clarify our messaging, nail our tagline and reboot our website copy to be more impactful and effective. And I loved that it only took 39 minutes! Since I don't have a ton of time these days, it was awesome to finally have a course just dive in and share what you REALLY need to know to spruce up your copywriting skills and refresh your whole website. Man, wish I had Copywriting 101 when we were just starting out! So good. Thanks, Blair!"

Dana Barron, Co-Founder of Wellness Lately

A Peek Inside the Course

In a single 39-minute copywriting lesson, you’ll learn:

Make it Yours for


Yes, Please.

Bonus #1

The Pre-Copy Workbook

3 steps you must take BEFORE you start writing copy.
Value $299

Bonus #2

The Website Copy Template

A page-by-page guide on how to structure your copy flow.
Value $299

Buy Now & Get

Immediate Access to

Copywriting 101 + Your Bonuses

Yes, I'm in!
“I feel like I won the lottery when I met and hired Blair. I started working with her on one project that was close to my heart and before that was even complete, I literally couldn’t wait to hire her for all of my editorial and copywriting needs moving forward."

Nitika Chopra, Talk Show Host + Chronic Illness Advocate

“Blair’s process and presence really helped us get to the root of what I needed my website to convey. After spending time together, going through my story and business goals, she helped me craft a message and format for a beautiful site rebrand. I couldn’t be happier with the results!”

Alex Jamieson, Author, Mentor & Co-Creator of Super Size Me

“When I decided to completely revamp my website and rebrand myself, I was overwhelmed by the task of creating copy for each page of my new website. Blair made the process so easy for me, and took all the stress right off my shoulders! I’m so happy with the copy and highly recommend Blair!”

Anita Moorjani, New York Times Bestselling Author of Dying to Be Me

“As soon as I saw Blair’s website, I knew that she would be writing content for my website. I love the final product. Thank you, Blair, for your genius.”

Tina Discepola, Integrative MD