episode 61: letting curiosity be your guide with Katie Horwitch

katie horwitch brand yourself blair badenhop

Why she’s amazing:

Katie is a writer, speaker, and the founder of WANT: Women Against Negative Talk – a platform that gives women tips, tools, motivation, and inspiration to move forward in their lives by shifting their negative self-talk patterns.

She brings to the table over a decade of experience in the wellness lifestyle editorial space, and almost two decades in public speaking and performance.

She has spoken across the country – from SXSW to body-positive pageants – about self-confidence and self-image, and is the host of the WANTcast: The Women Against Negative Talk Podcast, where she interviews visionary women about moving forward fearlessly and taking a pragmatic, proactive approach to positivity.

Katie was a founding editor of The Chalkboard Mag, and has been featured in publications such as mindbodygreen, Darling Magazine, xoJane, and more.

In our conversation, she shares:

  • How she broke into the wellness industry back in 2005 and the bold move she made to get her first freelance gig
  • Her evolution from actor, freelance writer, and blogger to becoming one of the founding editors of Chalkboard Mag and then launching her own business
  • The moment she realized the impact of negative self-talk and what she calls “casual negativity”, and what inspired her to ultimately turn it into her mission + platform
  • How she built a highly engaged audience and the role being clear in her message and her content played in her gaining traction
  • The way she honored her vision for her business and created a brand that breaks the traditional mold of wellness brand design, look, and feel
  • What she does to keep herself from getting caught in comparison in entrepreneurship
  • And so much more!


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