I can’t do this.
I don’t know enough.
I’m too inexperienced.
I’m not ready.
It’s amazing how quickly one little doubt can knock us off the happy track of optimism and excitement almost immediately.
Whether we’re about to go on stage to speak in front of a large audience, end a long-term relationship, or dive into a brand new project with a big learning curve—it gets our heart pumping, our anxiety triggered, and initiates a “reality dysmorphia” where we completely forget our power and gifts and support system and accomplishments.
So annoying, right?
From the moment I started working for myself, self-doubt has pretty much shown up at every turn.
The moment I took on my first big client.
The moment I had my first unhappy client.
The moment a few people unsubscribed from my newsletter.
The moment I launched my course, Your Wellness Brand.
The moment I realized I’d taken on way too many projects at once.
And of course, the moment I decided to start a podcast (coming soon!).
Truly, I couldn’t possibly capture how many moments I’ve felt doubt in my business. But what I’ve always remembered and what always brings me back to the truth is my WHY: the reason I’m doing this work in the first place. My why is to use my love for writing, coaching, and collaboration to be of SERVICE.
It’s so rewarding and affirming when my clients gain clarity and confidence from our work together or when they get teary-eyed reading the copy I’ve written or when they thank me with so much love as we wrap up a call. It’s those moments that matter and they’re the ones that remind me I’m on the right path. They’re what keep me going, keep me helping, and keep me pushing past the fear, worry, and doubt that will forever pop into my mind.
Doubt isn’t the truth. The impact you make is. Focus on that and you’ll always move forward.
If you find yourself second-guessing your capabilities to lead, create, coach, or be a CEO in your own business, remember to focus on SERVICE. Shift your attention away from your supposed flaws and find a way to beautifully and thoughtfully support your clients, post on social media, write a new blog post, or share what you know with a stranger.
Or ask yourself, how can I be of service to someone right now? And do whatever comes to mind first. I promise you that any ounce of self-doubt will disappear because you’ll be in action, doing what you love and pursuing your purpose.
Now, I’d love to hear from you. What have you done to overcome self-doubt in business? What practices or mindset shifts have worked for you? Please share them in the comments below.