When it comes to creating a website, most of us immediately think, “web design!!” Yet, it’s the content of your website—more specifically the copy—that will determine whether or not you start building a community and converting potential clients. Sure, a beautiful website with pretty photos, colors, and the perfect font is what will initially peak someone’s interest. But it’s the... Read More

When we peek into the lives of entrepreneurs on Instagram, we usually see gorgeous office spaces, cool events they’ve been invited to, envy-inducing meetings they’re having with super cool people, and the freedom they have to just do whatever the eff they want all day long. #workfromwherever From our perspective, they’re living the dream. And in many instances, their lives... Read More

If there’s one question I get asked by my clients all of the time, it’s what should I name my business? And my answer usually is, it depends. While there are lots of people out there who keep it simple and use their names, there are also quite a few who have come up with something cute and memorable. Think:... Read More

In late 2014, I launched a new website for my then health coaching practice on a teeny tiny budget. My friend took my headshots in Union Square Park for free, and my web designer charged me under $900 to design and build a custom WordPress website. Can I get a high five for that? I was pumped. Because I had... Read More

When I first started my business, I was pretty darn clueless. I had left the predictability of a 10-year corporate career for a world that was completely foreign territory to me. Sure, I had seen what it “looked like” to be an entrepreneur; after all, I followed lots of them on Instagram. But I didn’t know what it was actually... Read More

It might be a Gemini thing, but I’ve always been someone with a million interests. Growing up, I went from having an obsession with painting and art class to pursuing piano lessons and having a sweet little stint with the clarinet. In high school, I got really into sports and joined a traveling soccer team, and then went on to... Read More

Us humans, we’re visual creatures. It’s the thing we notice first about anything. Someone’s hair color, fashion choices, or smile. The cover of a book, the décor at a restaurant, or the way a delicious meal lies on a plate. We judge based on appearance first, whether we realize it or not. And it’s that initial impression that either turns... Read More

When people ask me … how did you make it this far as a business owner? They’re usually surprised by my response. Because it’s not some secret strategy for getting clients. Or some fancy sales trick for consult calls. And it’s not necessarily related to the relationships I have in the industry. It’s deeper than that. And it’s something every... Read More

Here’s something I’ve come to terms with in the past couple of years: I’m a semi-anxious person. When you first meet me, this is not obvious. I don’t bite my nails or fidget, and I don’t come across stressed or hyper. In fact, most people tell me I seem pretty zen and that I have a calming energy about me.... Read More

A few weeks ago, I had the pleasure of taking photos of my client Elizabeth Denton. I hauled my camera, lenses, and lighting to her friend’s apartment in Williamsburg on a gorgeous sunny day, and had a total blast directing her poses, styling the “set,” and just hanging out with another awesome human. Elizabeth is a health coach and personal... Read More