You’ve done it. You’ve gone through the process of creating your brand, writing your website copy, getting your photos taken, and launching your website. Your business cards are neatly tucked into your wallet. Your Instagram following is steadily growing. And you’ve let everyone in your life know that it’s official, you’re open for business. After months of investing money, time,... Read More

Note: I don’t talk about current events on my blog much. But I felt called to share this one morsel of insight and honesty with you. I hope it lands! When I was little, I used to lie awake at night and thank God (a.k.a. the Universe) that he chose me for this life; that of all the souls in... Read More

One of the most biggest questions I get asked is how I transitioned from a fulltime employee to fulltime entrepreneur. How did you know it was the right time? Had you been building your business for a while? How did you make it work? Was it hard? The truth is, I had no plans to become a freelance writer or business owner... Read More

Recently, I spent the afternoon in Jersey City shooting the lovely Jamie Forward. Before the big day, we met for an hour and talked through the vision and vibe she was looking for in a fresh set of photos. As a health coach who also has a background in dance and fitness, she really wanted an “aliveness” and her vibrant... Read More

Recently, I found myself pulled into the wormhole of comparison. Because I did something I don’t usually do: perused the websites of other copywriters. It’s not that I intentionally don’t look at my “competition.” It’s that I usually don’t remember that there are other people out there doing what I do. Does that sound self-centered? The truth is, I’m kind... Read More

If there’s one mistake I see newbie entrepreneurs making, it’s this: launching their websites with weak opt-in offers. Most of them say something like… Sign up for weekly inspiration! Never miss a blog post! Subscribe to my newsletter! Join my tribe! And while they are all well-intentioned, simple, and sweet, they are missing something really important: a clear value for... Read More

Confession. Up until 6 months ago, I had pretty much abandoned my blog. Eeek, right? As a copywriter by profession, it might not surprise you that sometimes I just don’t have any more writing juju left to give. And while over the past 3 years, I made a small effort to publish something good for my tribe, I more often... Read More

This might come as a surprise, but there are days where I miss working for a company. It’s not necessarily the stability or the consistent paycheck or even the built-in health insurance. It’s not about being in an office space or being a boss or getting special perks like free lunch or massages. It’s about the people. The one thing... Read More

This past week I surveyed my Instagram fam and asked which topics they’d like me to write more about on my blog. Copywriting tips Brand development tips Self-care in business tips Brand photography tips While I plan to write about all of the above, the most requested had to do with brand identity, specifically how to create a brand that... Read More

If there’s one thing I figured out pretty quickly while working in a corporate environment, it’s that aggressive marketing tactics are not for me. Using fear-based thinking, forceful words, or an overpromise to convince someone to buy something is probably one of the ickiest ways to do business. However, there is an approach that I’ve happily gotten behind over the... Read More