episode 78: why being unapologetically YOU creates a magnetic brand with Amy Smith

Amy Smith Brand Yourself Blair Badenhop

Why she’s amazing:

Amy is a certified confidence coach, masterful speaker, and personal empowerment expert. As the founder of TheJoyJunkie.com, she uses her roles as coach, writer, podcaster, and speaker to move individuals to a place of radical personal empowerment and self-love.

With an acute focus on helping people “find their voice,” she is highly sought after for her uncommon style of irreverence, wisdom, and humor and has been a featured expert on Fox 5 San Diego and YourTango.com.

What you’ll discover in this episode is that Amy is completely unapologetic about who she is—her rebellious style, her love for throwing in a few f-bombs here and there, and her heart-centered intention to help women all over the world step into their power.

In the episode, she shares:

  • What it was like to grow up in a religious home that stifled her authenticity and self-expression, and how she stayed true to herself anyway
  • The moment she realized that there was a cost to making everyone else’s wants and needs more important than her own
  • The work she did day in and day out to set herself free from people pleasing and figure out what impact she really wanted to make
  • Her discovery of life coaching, what led her to pursue it as a side hustle and start specializing empowering women to use their voice and honor their truth
  • Her transition from full-time job to full-time entrepreneur and why she says it’s so important to remember that 6-figure businesses don’t happen overnight
  • Why she wishes she invested in a business mentor way earlier, and what she’s done most recently to take things to the next level
  • And so much more!


And I’m very excited to share that…

My copywriting self-study course is now live.

If you’re someone who has struggled to nail your brand’s messaging, from the tagline to the mission statement to the about and services pages—this $99 course was designed for you.

Yep, for $99 you can get inside my brain and grab my whole copywriting process and learn how to write captivating copy in under 40 minutes.

Inside, I teach you how to get into the Copywriting Mindset, The Top 3 Copywriting Principles that most entrepreneurs have no idea how to integrate, and then HOW to effectively write the copy for each of the core pages of your website: Home, About, and Services.

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