episode 263: choosing grief as a niche, owning your gifts, & infusing it all with play with Elena Box

Elena Box is a radiant soul who brings a unique blend of sacred and silly to her work as a shamanic practitioner, a path she embraced following the passing of her father from brain cancer in 2016.

With over a decade of experience as a yoga teacher, she seamlessly weaves ancient rituals and spiritual wisdom into her practice. In one hand, she honors the sacred, connecting with the divine and invoking the energies of ancestors for profound healing. In the other, she cradles the silly, understanding the importance of joy and laughter in our human journey.

Elena, also an author of “Grieve Outside the Box” and the host of “The Ode to Joy Podcast,” intricately balances the profound and playful, reminding us that healing is a tapestry of both depth and delight.

As you’ll hear, Elena and I have known each other since 2018 when she did my Your Wellness Brand Program and I’ve been following along on her journey ever since.

I’m so excited for you to experience her – and hear how she’s made her work a successful and sacred pursuit.

Inside, we chat about:

  • What drew her to becoming an actor and performer at a young age, and how she’s integrated these skills into a variety of professional endeavors from politics to comedy
  • The impact her father’s brain cancer diagnosis and eventual death had on her in her 20’s, and how this experience turned on her intuitive gifts and inspired her to study shamanism
  • Her journey to weaving together everything she had to offer as a Shaman, Death Doula, Reiki Practitioner, Comedian, Yoga Teacher, and performer and her “weirdness” into a cohesive brand
  • Her choice to go all in on supporting people in their grieving process and the incredibly unique and unconventional approach she takes to this very tender and nuanced life experience
  • Why she has leaned heavily into grassroots, old-school marketing and building community to create her client base and what she’s been doing as of late to build awareness about her brand, her book, and her podcast
  • And so much more!


Loved this episode? Show it some love.

I’d be so grateful if you subscribed on iTunes, Spotify, or your favorite podcast app and left a review. The more reviews we have, the more likely fellow female entrepreneurs are to find these powerful interviews and get the insights they need to move their businesses forward.