As a speaker, teacher, and podcast host, I’m on a mission to help aspiring and already-active entrepreneurs tap into their most powerful branding asset: themselves. Because the only way to be different in any industry is to leverage what makes them unique.
Yet, most entrepreneurs either fail to recognize this or they simply don’t believe it. Resulting in the pressure to be someone they’re not. I see way too many people trying to fit themselves into a box that is pretty much a carbon copy of what every other business owner is doing. Or trying to be funny, cute, flowery, or bold when that’s not who they really are. These days, authenticity not only sells, but it’s the way to be in business.
CLARITY: We have to first be crystal clear about who we are, what we stand for, and what problem we solve with our businesses.
CONFIDENCE: We have to recognize our own value and gifts and stop focusing our shortcomings. This gives us the confidence to share them.
CREATIVITY: We have to tap into our innate creativity and inner guidance to be original and build brands that are completely one-of-a-kind.
COMMITMENT: And we have to be deeply connected to WHY we are pursuing our own ventures in order to remain committed to the journey.
Only then can we truly bring our whole selves to the table, serve those we are meant to serve, and build successful businesses.
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